Independence is a Strategy

Once upon a time all agencies were independent.

They truly cared about their customers, and were deeply committed to their talent and their creative product. In time the emergence of holding companies, with their insatiable demands for growth and capital, led to investor metrics taking precedence over everything else.

The holdcos are now turning to consolidation and AI as a strategy for success. While some brands are attracted to the cost efficiencies of a commoditized and volume based offering, many prefer Indie Agencies. They know creativity is the only way to truly differentiate their brands.

Now is the time for Indie Agencies. We help you to capitalize on your independence by working alongside you to safeguard your competitive advantage, and legacy, through sustainable and profitable business practices. With the right plan to create liquidity you can cash out, without selling out.

“100 years from now, the Idea is still going to be more important than all the Technology in the world.”

Bill Bernbach
1911-1982

Who we are

We are a consultancy that was born from a desire to empower creative entrepreneurs, and to reset advertising industry business fundamentals, to better serve Indie Agencies and their Clients. We believe that independence is the key.

We exist to be of service to the indie agency community. We welcome opportunities of all types and sizes.

Ana Dixon, Founder & CFO Consultant
Ana has extensive experience working with Indie Agencies and creative entrepreneurs. With a proven track record in agency startups and transformations, she enables creativity while delivering profitable growth. She is valued as a collaborative and inclusive leader, and for her ability to operationalize vision.

Our services

We start by developing an understanding of your goals. We then mix and match our services and resource our scope of work to fit your needs, budget and timeline.

We deliver our work through projects or retainers, depending on the engagement, and charge for our services on a fixed fee basis.

  • Strategic advisory, General counsel, Business audits

  • Ownership and incentives structures, Tax planning support, M&A advisory, ESOP advisory, B-corp certifications

  • Fractional CFO support, Financial modeling, Budget planning & analysis, Forecasting & financial reporting

  • Revenue and pricing models, Proposal support, Business affairs support (client contracting and negotiations)

  • Financial policy and accounting system optimizations

  • Financial coaching and training

Let’s talk

Want to explore working together? Or just get to know each other? We love making new friends.

Send us a message and we will get back to you shortly.